Human appetite, food preferences,  and by extension consumer habits too, are heavily influenced both by internal factors (ranging from personal preferences and predilections to health conditions and limitations) as well as external ones – including weather and season.

Of course, hard-core fans crave their favorite choices regardless of the time of year, but in general such factors could and most likely would affect common consumption trends, and food business bottom-line as well. 

Thus, for example ice-cream would most likely find its customers during hot seasons rather than in winter.

Although, this is something that goes without saying, it may not be quite obvious how to deal with the situation if you own a dining establishment specializing in this or that particular cuisine — like Ramen noodles.

In terms of general perceptions, an archetypal Ramen bowl — warming and satiating — is rather suited for colder times, which leaves many Ramen shop owners scratching their heads as to what to do during summers.

But Ramen cuisine is definitely not limited to the “soup-in-a-bowl” pattern, with various other options available to choose from – some of them more suited for hot times than others.