Mastering the art of curly noodles
It would not be an overstatement to say that we are all ‘prisoners’ of our stereotypes: the ideas and practices we acquire throughout our experience influence our behavior, and define our ways of thinking and perceptions.
This equally applies to our actions as consumers where established conventions and narratives persisting in peoples’ minds guide our purchasing behavior – sometimes regardless of objective or rational foundations warranting preference of one product over another.
Among them are such external attributes as packaging or shape.
Thus, even the best sparkling wine would sell worse if poured into cans instead of bottles, and people who have grown accustomed that Fortune Cookies have a butterfly shape may be reluctant to buy some other variety (even if the ingredients are identical).
But what about noodles? In particular their shape – whether they are curly or not?
For many people ramen noodles must be curly by default – because for them this curliness is an indispensable trait of ramen.
On the other hand, for others – justifiably or not – curliness may be assumed to be a sign of such noodles being of “instant” variety which may significantly decrease their perceived value, and willingness to pay.
To curl or not to curl? A serious and important question, indeed.
And if we curl them, then how?
To learn more about this aspect of noodle making and noodle cuisine, join Yamato for a free online class on December 16, 2022, where among other related things we will explore
- how to make your noodles curly
- how to adjust the curliness of your noodles
- what is important in getting your noodles curled perfectly
- what are the differences between noodles curled by machine and by hand
The class is Free, and its live broadcast is accessible by the link that will be sent to your email address after you sign up.
a link to the class’s livestream will be sent to your email address 30 minutes before the start
(NOTE: we are looking forward for, and would definitely welcome your watching the live broadcast, but should that be difficult, you would still be able to watch a recording of the class using the same link)
|Time (Japanese time)||Contents|
|4:35 ~ 4:50||A lecture on how noodles can be made curly, and why|
|4:50 ~ 5:20||Practical demonstration of making craft curly noodles (with a machine and by hand)|
|5:20 ~ 5:30||Q&A|
*December 16, 4:30 P.M. Japanese time will be:
December 15, 11:30 P.M. in Los Angeles;
December 16, 01:30 A.M. in Dallas;
December 16, 2:30 A.M. in New York;
December 16, 9:30 A.M. in Helsinki;
8:30 A.M. in Berlin;
7:30 A.M. in Lisbon
*Schedule and timetable may be subject to change
*The workshop will be conducted in English
How to register for the class
You will receive an email with instructions for how to log in to the class’s livestream.
Please feel free to tell us about what kind of noodles you would want to see featured or any particular topic covered during the class.