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In fact, the Udon and Soba Market Continues to Expand! -Udon and Soba store owners who want to make more profit: Chapter 2

This report analyses the Japanese market.

Firstly, the table below shows that the food service industry as a whole has seen a significant decline in the size of its market. While the restaurant industry as a whole has shrunk significantly in market size from its 1997 peak to 87.4% in 2016, the udon and soba market has grown significantly by 114%! The udon and soba market is a growing industry within the food service industry!
Changes in the size of the food service market and the udon and soba noodle market
Heisei eraWestern calendar yearOverall food serviceUdon noodle market size
Scale (million)TransitionScale (million)Share (%)Transition
H91997290,702100%10,8563.73%100%
H101998284,96198.03%11,0993.89%102.24%
H111999273,88094.21%10,7463.92%98.99%
H122000269,92592.85%11,0894.11%102.15%
H132001258,54588.94%10,9504.24%100.87%
H142002254,48487.54%11,1114.37%102.35%
H152003245,68484.51%10,7104.36%98.66%
H162004244,82584.22%10,6424.35%98.03%
H172005243,90383.90%10,6574.37%98.17%
H182006245,52384.46%10,6334.33%97.95%
H192007245,90884.59%10,8344.41%99.80%
H202008245,06884.30%10,7204.37%98.75%
H212009236,59981.39%10,6674.51%98.26%
H222010234,88780.80%10,7854.59%99.35%
H232011228,28278.53%10,6374.66%97.98%
H242012232,21779.88%10,7174.62%98.72%
H252013240,09982.59%11,5064.79%105.99%
H262014246,14884.67%11,6964.75%107.74%
H272015254,00687.38%12,3734.87%113.97%
H282016254,16987.43%12,3974.88%114.19%

 

This means that on the one hand, some shops continue to grow in market size and sales, while on the other hand, the number of shops continues to decline significantly. Some strong shops are getting stronger and stronger, while many other weak shops are dying in large numbers.

In short, the current udon and soba shop market is a survival market of the weak and the strong.

However, the udon and soba shop market is a promising market that continues to expand and is the only growth market in the food service market, and one that has great potential going forward with the ageing of the population.

In fact, the above chart shows that the more recessions such as the Lehman Shock and negative events such as consumption tax increases, the more the market size of udon and soba grows.

In other words, the udon and soba market is a recession-proof industry.

So why has this polarisation occurred, with some shops making a profit and others not making a profit and going out of business?

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