[Column] Vegan Ramen in Amsterdam with Kaoru Fujii


Yamato Seisakusho is a sales manufacturer of noodle-making machines, but as a “noodle business success support company,” we not only sell noodle-making machines, but also offer techniques for making delicious noodles, soups, and broths by holding ramen, udon, and soba noodle schools.We also teach not only techniques but also the most important management skills.

Here, we would like to talk about a conversation between Mr. Ishida of “Men Impossible,” a vegan ramen restaurant in the Netherlands, who is very active in Europe, and our company’s Kaoru Fujii.

Vegan Ramen in Amsterdam

Veganism has become increasingly popular in the past few years, especially in Europe, but have you ever thought about the nature of veganism?
Also, do you know the difference between vegetarianism and veganism?

Vegetarianism is about not eating anything of animal origin with regard to one’s diet, while veganism differs in that it does not incorporate anything of animal origin into one’s life. Veganism differs in that it does not include animal products in its daily life, including clothing and furniture.
Veganism originally started as an animal protection movement, but it has expanded beyond that to include the prevention of global warming.

Global warming is a major global problem, and one of the major factors contributing to global warming is the increase in carbon dioxide emissions from the respiration of livestock animals due to their heavy meat consumption, which has a negative impact on the atmosphere, and the emissions from fishing boats for catching fish, which also contribute to global warming.
Therefore, veganism is a major global movement to stop eating meat, stop killing animals, and stop eating fish to protect the earth from global warming. It is also important to collect locally produced and consumed farm products.

When food is transported from far away, it consumes a lot of energy, which has a negative impact on global warming.
Therefore, veganism and local production for local consumption are a combination, and a big wave to protect the global environment has started in Europe.

This time, I visited a vegan-only ramen restaurant named “Men Impossible” in Amsterdam, the Netherlands. This ramen restaurant is 100% reservation-only and is becoming extremely popular.
The owner is a 41 year old Japanese man, Mr. Ishida, who started this ramen restaurant 2 years ago. He was very surprised that I visited him, as he knew me very well, having heard my seminars in Japan several times over the past 5-6 years.

Everything was very well thought out, including the restaurant’s structure and food, and it was a very interesting business model. In Japan, vegans are considered to be a small group of people with a particular way of thinking about food, but in Europe this is not the case, and it has ultimately led to the improvement of global warming.

His goal in starting his ramen restaurant was to “save the world with ramen” (to return excessive meat eating to a proper balance) by establishing a sharp restaurant abroad and attracting attention to his business.
His challenge has borne fruit, and now his ramen restaurant can compete equally or even better with pork and chicken ramen restaurants.
When he first opened his restaurant two years ago, he was met with a lot of criticism, including, “Is it just a restaurant with a food problem? When he opened his restaurant two years ago, he said he was met with a lot of criticism from people who were either aghast at the idea of a food problem in a mere restaurant or totally off the mark in their understanding of his business, saying “Vegetarians and health-conscious people are on the rise.

I had vegan ramen at his restaurant, and he said it was a very profitable business with a low raw material cost ratio because all the noodles are mixed, so there is no need to make soup.


『メン・インポッシブル』について 石田さん

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